USC Annenberg School For Communication and Journalism

Global Communications Report

Global Communications Report

The annual Global Communications Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communications industry by analyzing emerging trends. The 2018 Report focused on the evolution of ethics and other changes within paid, earned, owned and shared media.

Strategic Communications for Nonprofits

Strategic Communications for Nonprofits

A Step-by-Step Guide to Working with the Media

Defining Strategic Communication

Defining Strategic Communication

strategic communication

This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission.