USC Annenberg School For Communication and Journalism

Opinion: Africa needs ambitious leadership — now more than ever

Opinion: Africa needs ambitious leadership — now more than ever

Authors: Uhuru Kenyatta; Donald Kaberuka

 

Soft Skills to Navigate Remote Work During COVID-19

Soft Skills to Navigate Remote Work During COVID-19

The COVID-19 pandemic has interrupted everyday routines, postponed plans, and upended normal ways of doing business. Moreover, as we practice social distancing to safeguard our communities, new challenges arise for those of us transitioning to remote work. 

Shellee Smith Moderates Insightful Panel at USC Marshal’s International Women’s Day Celebration

Shellee Smith Moderates Insightful Panel at USC Marshal’s International Women’s Day Celebration

Shellee Smith, executive director for the USC Annenberg Center for Third Space Thinking, moderated an amazing panel of successful professionals at USC Marshal’s International Women’s Day Celebration which took place at the Tudor Center on March 5.

Shellee Smith, executive director for the USC Annenberg Center for Third Space Thinking, moderated an amazing panel of successful professionals at USC Marshal’s International Women’s Day Celebration which took place at the Tudor Center on March 5.  

Why You Should Attend the World Bank-Annenberg Summer Institute 2020

Why You Should Attend the World Bank-Annenberg Summer Institute 2020

In today’s evolving world being an agent of change requires innovative tools and communication skills to maintain a competitive edge. That's why we invite you to apply for USC's 9th World Bank-Annenberg Summer Institute.

Exploring China’s Influencer Economy

Exploring China’s Influencer Economy

This summer, a group of students from USC Annenberg paid a visit to Beijing to get a deeper understanding of the development of the influencer industry in China. The students visited the short video platform Kwai and a couple of multi-channel networks. They also had an opportunity to interview executives in the production company, HuanYu Entertainment and the big data research company, Qingbo.

USC Annenberg Welcomes Members of the DRC

USC Annenberg Welcomes Members of the DRC

On June 12, USC Annenberg’s Executive Education hosted members of the Development Research Center of the State Council of the People’s Republic Of China (DRC) for a discussion about the future of global economic governance. The DRC conducts policy research and provides strategic guidance to the Chinese government on issues related to the economic and social development of China.

On June 12, USC Annenberg’s Executive Education hosted members of the Development Research Center of the State Council of the People’s Republic Of China (DRC) for a discussion about the future of global economic governance. The DRC conducts policy research and provides strategic guidance to the Chinese government on issues related to the economic and social development of China.

 

Discovering the Chinese Influencer Industry

Discovering the Chinese Influencer Industry

In China, the boom of the influencer economy is one of the most eye-catching phenomena now which has attracted people from all business industry to study and get involved. Dr. Ben Lee, an Annenberg professor and the associate director of the Communication Management program, brought his research team to Beijing so they could explore this influencer culture up close.

David Craig Tackles the Next Frontier of Entertainment

David Craig Tackles the Next Frontier of Entertainment

The rise and reign of social media is something that couldn’t have been predicted. This particularly excites David Craig, who is now paving the way in social media research, coining a new term for a cultural industry driven by the phenomenon— social media entertainment.

#BalanceforBetter – Happy International Women’s Day!

#BalanceforBetter – Happy International Women’s Day!

Break out your purple! Today marks International Women’s Day (IWD). This year’s theme is #BalanceforBetter, a campaign focused on recognizing and creating gender-balance across all sectors and facets of life. However, while creating balance may be the focus today, reflecting on the history of IWD is important to recognize how women even got themselves on the metaphorical scale.