USC Annenberg School For Communication and Journalism

Discovering the Chinese Influencer Industry

Discovering the Chinese Influencer Industry

In China, the boom of the influencer economy is one of the most eye-catching phenomena now which has attracted people from all business industry to study and get involved. Dr. Ben Lee, an Annenberg professor and the associate director of the Communication Management program, brought his research team to Beijing so they could explore this influencer culture up close.

David Craig Tackles the Next Frontier of Entertainment

David Craig Tackles the Next Frontier of Entertainment

The rise and reign of social media is something that couldn’t have been predicted. This particularly excites David Craig, who is now paving the way in social media research, coining a new term for a cultural industry driven by the phenomenon— social media entertainment.

#BalanceforBetter – Happy International Women’s Day!

#BalanceforBetter – Happy International Women’s Day!

Break out your purple! Today marks International Women’s Day (IWD). This year’s theme is #BalanceforBetter, a campaign focused on recognizing and creating gender-balance across all sectors and facets of life. However, while creating balance may be the focus today, reflecting on the history of IWD is important to recognize how women even got themselves on the metaphorical scale. 

Happy Lunar New Year! Celebrating the Year of the Pig Around the World

Happy Lunar New Year! Celebrating the Year of the Pig Around the World

The Year of the Pig will kick-off worldwide with extravagant celebrations rooted in deep historical and cultural tradition.

Accepting Applications for the World Bank-Annenberg Summer Institute

Accepting Applications for the World Bank-Annenberg Summer Institute

Being an agent of change is challenging, especially during an age of rapidly evolving communication practices. That is why we invite you to apply for the 8th World Bank-Annenberg Summer Institute on communicating for reform at the University of Southern California in Los Angeles, California. The Summer Institute takes place in June and participants can enroll in a five-day core program (June 3-7, 2019) or the extended two-week course (June 3-15, 2019).

Social media as a new public sphere

Social media as a new public sphere

social media

 

Social network spaces are not simply representational spaces: they are performance spaces.

Media, War & Conflict

Media, War & Conflict

Towards a diagnostic approach to media in fragile states: Examples from the Somali territories