USC Annenberg School For Communication and Journalism

In China, the boom of the influencer economy is one of the most eye-catching phenomena now which has attracted people from all business industry to study and get involved. Dr. Ben Lee, an Annenberg professor and the associate director of the Communication Management program, brought his research team to Beijing so they could explore this influencer culture up close.
The rise and reign of social media is something that couldn’t have been predicted. This particularly excites David Craig, who is now paving the way in social media research, coining a new term for a cultural industry driven by the phenomenon— social media entertainment.
Break out your purple! Today marks International Women’s Day (IWD). This year’s theme is #BalanceforBetter, a campaign focused on recognizing and creating gender-balance across all sectors and facets of life. However, while creating balance may be the focus today, reflecting on the history of IWD is important to recognize how women even got themselves on the metaphorical scale. 
The Year of the Pig will kick-off worldwide with extravagant celebrations rooted in deep historical and cultural tradition.
Being an agent of change is challenging, especially during an age of rapidly evolving communication practices. That is why we invite you to apply for the 8th World Bank-Annenberg Summer Institute on communicating for reform at the University of Southern California in Los Angeles, California. The Summer Institute takes place in June and participants can enroll in a five-day core program (June 3-7, 2019) or the extended two-week course (June 3-15, 2019).
Photo Courtesy of Sonia Akter and the World Bank Blog
Empowerment is a "multidimensional" and globally diverse concept.  How then, do we include women's voices in a study designed to measure levels of empowerment?
The Global Climate Action Summit wrapped up in San Francisco last week and topping the agenda was finding solutions for climate change.
The World Bank-Annenberg Summer Instittue came to a close on June 15 and you can read about thhe cohort and their experience completing the program here.
This article, published by McKingsey & Company's Digital Blog, is a recap of SXSW panel on the importance of empathy-driven design especially when when designing for AI. 
The annual Global Communications Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communications industry by analyzing emerging trends. The 2018 Report focused on the evolution of ethics and other changes within paid, earned, owned and shared media.