USC Annenberg School For Communication and Journalism

Exploring China’s Influencer Economy

Exploring China’s Influencer Economy

This summer, a group of students from USC Annenberg paid a visit to Beijing to get a deeper understanding of the development of the influencer industry in China. The students visited the short video platform Kwai and a couple of multi-channel networks. They also had an opportunity to interview executives in the production company, HuanYu Entertainment and the big data research company, Qingbo.

USC Annenberg Welcomes Members of the DRC

USC Annenberg Welcomes Members of the DRC

On June 12, USC Annenberg’s Executive Education hosted members of the Development Research Center of the State Council of the People’s Republic Of China (DRC) for a discussion about the future of global economic governance. The DRC conducts policy research and provides strategic guidance to the Chinese government on issues related to the economic and social development of China.

On June 12, USC Annenberg’s Executive Education hosted members of the Development Research Center of the State Council of the People’s Republic Of China (DRC) for a discussion about the future of global economic governance. The DRC conducts policy research and provides strategic guidance to the Chinese government on issues related to the economic and social development of China.

 

Annenberg Teaches New Strategies for Reform Communication

Annenberg Teaches New Strategies for Reform Communication

Los Angeles – The USC Annenberg School for Communication and Journalism hosted it’s 8th annual World Bank–Annenberg Summer Institute on Communicating for Reform in June. The program is a collaboration between USC Annenberg, the World Bank and the Annenberg School for Communication at the University of Pennsylvania.

Discovering the Chinese Influencer Industry

Discovering the Chinese Influencer Industry

In China, the boom of the influencer economy is one of the most eye-catching phenomena now which has attracted people from all business industry to study and get involved. Dr. Ben Lee, an Annenberg professor and the associate director of the Communication Management program, brought his research team to Beijing so they could explore this influencer culture up close.

David Craig Tackles the Next Frontier of Entertainment

David Craig Tackles the Next Frontier of Entertainment

The rise and reign of social media is something that couldn’t have been predicted. This particularly excites David Craig, who is now paving the way in social media research, coining a new term for a cultural industry driven by the phenomenon— social media entertainment.

#BalanceforBetter – Happy International Women’s Day!

#BalanceforBetter – Happy International Women’s Day!

Break out your purple! Today marks International Women’s Day (IWD). This year’s theme is #BalanceforBetter, a campaign focused on recognizing and creating gender-balance across all sectors and facets of life. However, while creating balance may be the focus today, reflecting on the history of IWD is important to recognize how women even got themselves on the metaphorical scale. 

Happy Lunar New Year! Celebrating the Year of the Pig Around the World

Happy Lunar New Year! Celebrating the Year of the Pig Around the World

The Year of the Pig will kick-off worldwide with extravagant celebrations rooted in deep historical and cultural tradition.

Accepting Applications for the World Bank-Annenberg Summer Institute

Accepting Applications for the World Bank-Annenberg Summer Institute

Being an agent of change is challenging, especially during an age of rapidly evolving communication practices. That is why we invite you to apply for the 8th World Bank-Annenberg Summer Institute on communicating for reform at the University of Southern California in Los Angeles, California. The Summer Institute takes place in June and participants can enroll in a five-day core program (June 3-7, 2019) or the extended two-week course (June 3-15, 2019).

Producing Development Change Agents at the World Bank-Annenberg Summer Institute 2018

Producing Development Change Agents at the World Bank-Annenberg Summer Institute 2018

The World Bank-Annenberg Summer Instittue came to a close on June 15 and you can read about thhe cohort and their experience completing the program here.

Expanding the Skill Set of Empathy and Design With Data

Expanding the Skill Set of Empathy and Design With Data

This article, published by McKingsey & Company's Digital Blog, is a recap of SXSW panel on the importance of empathy-driven design especially when when designing for AI.