USC Annenberg School For Communication and Journalism

Exploring China’s Influencer Economy

Exploring China’s Influencer Economy

This summer, a group of students from USC Annenberg paid a visit to Beijing to get a deeper understanding of the development of the influencer industry in China. The students visited the short video platform Kwai and a couple of multi-channel networks. They also had an opportunity to interview executives in the production company, HuanYu Entertainment and the big data research company, Qingbo.

Annenberg Teaches New Strategies for Reform Communication

Annenberg Teaches New Strategies for Reform Communication

Los Angeles – The USC Annenberg School for Communication and Journalism hosted it’s 8th annual World Bank–Annenberg Summer Institute on Communicating for Reform in June. The program is a collaboration between USC Annenberg, the World Bank and the Annenberg School for Communication at the University of Pennsylvania.

Discovering the Chinese Influencer Industry

Discovering the Chinese Influencer Industry

In China, the boom of the influencer economy is one of the most eye-catching phenomena now which has attracted people from all business industry to study and get involved. Dr. Ben Lee, an Annenberg professor and the associate director of the Communication Management program, brought his research team to Beijing so they could explore this influencer culture up close.

#BalanceforBetter – Happy International Women’s Day!

#BalanceforBetter – Happy International Women’s Day!

Break out your purple! Today marks International Women’s Day (IWD). This year’s theme is #BalanceforBetter, a campaign focused on recognizing and creating gender-balance across all sectors and facets of life. However, while creating balance may be the focus today, reflecting on the history of IWD is important to recognize how women even got themselves on the metaphorical scale. 

Happy Lunar New Year! Celebrating the Year of the Pig Around the World

Happy Lunar New Year! Celebrating the Year of the Pig Around the World

The Year of the Pig will kick-off worldwide with extravagant celebrations rooted in deep historical and cultural tradition.

Accepting Applications for the World Bank-Annenberg Summer Institute

Accepting Applications for the World Bank-Annenberg Summer Institute

Being an agent of change is challenging, especially during an age of rapidly evolving communication practices. That is why we invite you to apply for the 8th World Bank-Annenberg Summer Institute on communicating for reform at the University of Southern California in Los Angeles, California. The Summer Institute takes place in June and participants can enroll in a five-day core program (June 3-7, 2019) or the extended two-week course (June 3-15, 2019).

Producing Development Change Agents at the World Bank-Annenberg Summer Institute 2018

Producing Development Change Agents at the World Bank-Annenberg Summer Institute 2018

The World Bank-Annenberg Summer Instittue came to a close on June 15 and you can read about thhe cohort and their experience completing the program here.

Future Scenarios and Implications for the Industry

Future Scenarios and Implications for the Industry

Image courtesy of Pixabay

This report, developed by the World Economic Forum, examines what the infrastructure and urban development industry could look like in the future and the strategic implications for the key stakeholders and broader society.

Land reform in developing countries: the role of the state and other actors

Land reform in developing countries: the role of the state and other actors

An approach to sustainable and equitable development requires well informed, purposeful courses of action by the state and other concerned social actors.

Why Anticorruption Reforms Fail—Systemic Corruption as a Collective Action Problem

Why Anticorruption Reforms Fail—Systemic Corruption as a Collective Action Problem

corruption

With an increased awareness of the detrimental effects of corruption on development, strategies to fight it are now a top priority in policy circles.