In today’s evolving world being an agent of change requires innovative tools and communication skills to maintain a competitive edge. That's why we invite you to apply for USC's 9th World Bank-Annenberg Summer Institute.

This summer, a group of students from USC Annenberg paid a visit to Beijing to get a deeper understanding of the development of the influencer industry in China. The students visited the short video platform Kwai and a couple of multi-channel networks. They also had an opportunity to interview executives in the production company, HuanYu Entertainment and the big data research company, Qingbo.

Los Angeles – The USC Annenberg School for Communication and Journalism hosted it’s 8th annual World Bank–Annenberg Summer Institute on Communicating for Reform in June. The program is a collaboration between USC Annenberg, the World Bank and the Annenberg School for Communication at the University of Pennsylvania.

In China, the boom of the influencer economy is one of the most eye-catching phenomena now which has attracted people from all business industry to study and get involved. Dr. Ben Lee, an Annenberg professor and the associate director of the Communication Management program, brought his research team to Beijing so they could explore this influencer culture up close.

The Year of the Pig will kick-off worldwide with extravagant celebrations rooted in deep historical and cultural tradition.