Executive Workshops
| Strategic Communication |
Crisis Communication |
Media Convergence |
| Creativity and Innovation |
Transmedia Storytelling |
Media Literacy |
| Communication Management |
Digital Strategy |
Global Communication |
| Media Entrepreneurship |
Social Media |
Digital Media Management
|
Customized workshops are taught in English and Mandarin and include onsite seminars led by major Hollywood studios, news organizations and entertainment companies. Executive education programs include dynamic lectures, real-world case studies and interactive exercises with valuable feedback from instructors. Certificates are awarded at the end of each program.
Annenberg Advantage
- Global Perspective: USC has a large number of international students and faculty members.
- Corporate Consultant: USC Annenberg is helping leading corporations, including IBM, Google, Warner Bros, Fox Broadcasting, DirecTV, Viacom, Havas, and Verizon navigate the rapidly changing media environment.
- Word-Class Faculty includes award-winning journalists, working professionals, consultants and cutting-edge scholars.
- Los Angeles: A place where innovation, media and business intersect. L.A. is a gateway to the imagination economy of Hollywood, the tech giants of Silicon Valley, and the Pacific Rim.
- Unique Global Partnerships: World Bank, London School of Economics, and Escola Superior de Propaganda e Marketing-Brazil.
Partnerships with Chinese Organizations
- Academic Partners: Shanghai Jiao Tong University, Fudan University’s School of Journalism, Peking University, Communication University of China, and Chinese University of Hong Kong
- Media Partners: We have provided executive education for senior level Chinese officials and media companies including the Shanghai Media Group (SMG), Jiangsu Broadcasting Corporation (JSBC), and Zhejiang Media Group (ZRTG).
- Government Partners: We partnered with the China Development Research Foundation over the last three years, and trained more than 100 high-level government officials.
