USC Annenberg School For Communication and Journalism


David Craig

Clinical Assistant Professor

In the Master of Communication Management (MCM) program, Professor Craig teaches multiple courses in global and national, traditional, digital and social media industries, management, and practice. His courses include Global Hollywood, Visual Storytelling in film, TV, and online, media industries and management, transmedia production and marketing, and social media entertainment.  

Along with distinguished media scholar Stuart Cunningham, Professor Craig is engaged in a global, multiyear research initiative mapping the new screen ecology of social media entertainment. Their research examines the technological, economic and regulatory conditions of social media platforms (YouTube, Facebook, Twitch, Vine, Instagram, Snapchat, and more) and social media companies (e.g., multi-channel companies like Fullscreen, Maker, and Stylehaul, talent and advertising agencies, and third party data companies).  In addition, they are identifying the creative and entrepreneurial practices engaged by online content creators who are incubating their own personality-driven media brands off these social media platforms.  

Professor Craig is also a multiple Emmy Award-nominated producer and former programming executives at A&E and Lifetime Television. Over the past three decades, he has produced over 30 projects, including 100+ hours of television, that included films, television movies, mini-series, and drama series, web series, graphic novels, and stage productions.  

He holds a Masters in Cinema Studies from NYU (2004) and a doctorate in Education from UCLA (2014). His doctorate considered the critical, cultural, and pedagogical history of LGBT-themed, made-for-TV movies from That Certain Summer (1972) to The Normal Heart (2014). 

Professor Craig has spoken on numerous panels media conferences including Transforming Hollywood 5, Silicon Beach LA, and E2: The Evolution of Entertainment Conference.   He guest lectures and participates in executive training for numerous organizations and other institutions, e.g., Shanghai Media Group, Jiangsu Broadcasting, and more.