USC Annenberg School For Communication and Journalism

2024 World Bank-Annenberg Summer Institute
June 3June 14, 2024
Reform Communication for Climate Action


We invite you to join the 12th World Bank-Annenberg Summer Institute on communicating reform at the University of Southern California in Los Angeles. We are pleased to announce this year's theme will focus on the latest methods for communicating the climate crisis, while teaching the most recent advances in strategic communication and the best practices for achieving reforms.  This highly interactive course equips participants with the tools, techniques, and tactics required to build coalitions for change, mobilize public support and navigate the political environment.

Join us in Los Angeles for a one-week or two-week course.  The first week of the WBASI focuses on the political economy of communication reform that is analyzed through case studies from the World Bank. The focus is on using communication with a variety of stakeholders to assist reforms through changes in political will, organizational will and social will.  

During the second week, we offer more interactive and experiential learning opportunities, building your skills in emerging technologies like AI, and using communication metrics to measure impact.  Examples come from social media messaging and marketing, working with the entertainment industry, creating communication campaigns, and developing storytelling skills for the future. Classes are taught by experts from the Annenberg School for Communication and Journalism and industry professionals. 

Distinguished Instructors of the World Bank-Annenberg Summer Institute include:

Patti Riley


Ernest Wilson


Shellee Smith


Sumir Lal


Masud Mozammel


Joe Arvai

Sheila Murphy

Robin Stevens

Eric Eisenberg

Manuel Pastor

Robert Hernandez

Francois Bar

Willa Seidenberg

Vince Gonzales

Matthew Leveque

Session Information

June 3June 14, 2024


  • Registration includes daily instruction, meals during sessions (breakfast, lunch and afternoon snacks), and a site visit to a leading public affairs, media, or advertising firm. The fee does not include airfare, lodging, or other living expenses.
  • To be eligible for the group rate, group participants must come from the same department.
  • Due 6 weeks from date of acceptance

Cancellation and Refunds

Applicants are required to pay a non-refundable deposit of $500 to secure their seat in the World Bank-Annenberg Summer Institute. The deposit will be applied to the total cost of the program. All cancellation requests must be made in writing to  Any tuition paid for the WBASI will be refunded, not including deposits, if processed before May 1, 2024.

For more information, contact:

Shellee Smith
Annenberg Executive Education

Umou S. Albazzaz
External and Corporate Relations – Multilateral and International Affairs (ECRMI)
World Bank Group


Dorm Options:

In order to facilitate lodging, we are holding rooms in the McMorrow Residential College. Located in the heart of USC Village, just across street from the main USC campus, McMorrow Residential College is convenient to classes, libraries, dining and other campus facilities.  A large second floor outdoor patio deck overlooking the plaza is a great venue for taking in the sun, visiting with friends or just people-watching.

Apartment Style: air-conditioned one or multi-room apartments with shared bathrooms and kitchens.  Each room with 2 extra-long twin size beds.  Linen packet (pillow case, top and bottom bed sheets, 2 bath towels and facecloth) is provided along with pillow and blanket.

  • $60.00 per person per night + 14% LA City bed tax = $68.40 per person per night @ double occupancy, two people per room sharing a multi-room apartment
  • $80.00 per person per night + 14% LA City bed tax = $91.20 per person per night @ single occupancy, one person per room sharing a multi-room apartment
  • $90.00 per person per night + 14% LA City bed tax = $102.60 per person per night @ single occupancy, one person per 1 bedroom apartment (limited inventory)

Lodging, all non-conference meals, and any incidentals are the responsibility of each participant. Reservation for the dorm style housing will be available here in February, 2024. 

USC Hotel:

If you are interested in staying at the USC Hotel which is located across the street from the campus, please contact us at


“The idea of having a program that focuses on the business of governance and then embedding communications as being central to the process of delivering reforms appealed to me greatly.”
Tunji Lardner
West African NGO Network
“I absolutely would recommend this program to any communications person in the business…in the public sector…in private sector, or in an international organization like mine.”
Tunya Celasin
World Bank/Turkey
“Communication is key to almost everything we do and this is a course that will make you a powerful communicator in almost all contexts.”
Louise Agersnap
World Health Organization